PPV templates
PPV (pay-per-view) templates are how FanWake knows what to sell, how to pitch it, and how much to charge. The AI reads your templates before every reply and decides whether the conversation warrants a pitch.
What a template is
A PPV template represents a specific piece of paid content — a photo set, a video, a bundle. Each template links to media already uploaded to your Fanvue account and tells the AI the price, what the content is, and how to pitch it.
When the AI decides a fan conversation warrants a PPV pitch, it selects the most contextually appropriate template from your library, writes a pitch in your voice, and queues the Fanvue PPV message with the correct media and price attached.
What autopilot handles
- →Selecting the right template for the conversation context
- →Writing the pitch message in your persona and tone
- →Attaching the media and price to the Fanvue message
- →Tracking which templates each fan has already purchased (never re-pitches sold content)
- →Tracking which templates were pitched in the current session (avoids repeating in one conversation)
Template fields
Name
RequiredInternal label. Not seen by fans. Use something descriptive — "Shower set 3", "Full explicit video Jan", "Holiday bundle". You'll reference this in the Fans page when reviewing purchase history.
Description
RequiredTells the AI what the content actually is. This is what the AI reads to decide whether this template is a good fit for the current conversation. Write it clearly: "30-second video, close-up, lingerie", "5-photo set from beach shoot, swimwear". Be specific — the AI uses this to match context.
Price
RequiredThe price in your currency. This becomes the Fanvue PPV price when the message is sent. The AI does not negotiate or change the price.
Media
RequiredThe Fanvue media UUIDs linked to this template. These are the actual files behind the paywall. You connect media from your Fanvue library when creating the template.
Pitch instructions
OptionalOptional guidance for the AI on how to sell this specific template. If left blank, the AI writes the pitch based on the description and current conversation context. Use this when you have a specific angle: "This is my best seller — lead with the exclusivity angle", or "Mention it's only available for a limited time".
Teaser text
OptionalOptional preview text that appears with the PPV lock in the Fanvue message. If left blank, the AI writes teaser text based on the description. Write your own if you want a specific line that always runs with this content.
How the AI selects templates
Before generating a reply, the AI receives the full list of your active templates with their names, prices, descriptions, and teaser text. It also receives a list of templates the fan has already purchased (which it must never re-pitch) and a list of templates already pitched in the current conversation session.
The AI then assesses whether there is a genuine PPV opening in the conversation — is the fan expressing desire, curiosity, or interest in something a template could satisfy? If yes, it selects the most contextually appropriate template and writes a pitch in your voice.
If a PPV pitch is being made, the second message (REPLY_2) is suppressed — the PPV message itself is the single send.
Pitch quality depends on description quality
Vague descriptions like "hot video" give the AI very little to work with when deciding which template fits a specific conversation. Specific descriptions like "60s video, outdoor shower, full nude, soft lighting" let the AI make a genuinely contextual pitch rather than a generic one.
Pitch rules baked into autopilot
These defaults apply regardless of your strategy:
- →One PPV pitch per reply — never two templates in a single message
- →Intent gate — the AI builds at least minimal rapport before the first pitch in any session
- →Session cool-down — after one pitch, no further pitches in the same conversation session
- →No re-pitching purchased content — the AI checks the fan's purchase history and skips already-sold templates
Purchase tracking
When a fan purchases PPV content sent by FanWake, the template is logged against their fan record automatically. The AI will never pitch that template to them again.
For content the fan purchased before you started using FanWake (or through manual sends), you can manually mark templates as purchased in the fan's drawer on the Fans page. This prevents the AI from pitching something the fan already owns.