PPV templates

PPV (pay-per-view) templates are how FanWake knows what to sell, how to pitch it, and how much to charge. The AI reads your templates before every reply and decides whether the conversation warrants a pitch.

How FanWake reads a Fanvue conversation, waits for a genuine buying signal, adapts to each fan’s spend history, and backs off after a refusal.

Watch the AI decide when to pitch

What a template is

A PPV template represents a specific piece of paid content — a photo set, a video, a bundle. Each template links to media already uploaded to your Fanvue account and tells the AI the price, what the content is, and how to pitch it.

When the AI decides a fan conversation warrants a PPV pitch, it selects the most contextually appropriate template from your library, writes a pitch in your voice, and queues the Fanvue PPV message with the correct media and price attached.

What autopilot handles

  • Selecting the right template for the conversation context
  • Writing the pitch message in your persona and tone
  • Attaching the media and price to the Fanvue message
  • Tracking which templates each fan has already purchased (never re-pitches sold content)
  • Tracking which templates were pitched in the current session (avoids repeating in one conversation)

Template fields

Name

Required

Internal label. Not seen by fans. Use something descriptive — "Shower set 3", "Full explicit video Jan", "Holiday bundle". You'll reference this in the Fans page when reviewing purchase history.

Description

Required

Tells the AI what the content actually is. This is what the AI reads to decide whether this template is a good fit for the current conversation. Write it clearly: "30-second video, close-up, lingerie", "5-photo set from beach shoot, swimwear". Be specific — the AI uses this to match context.

Price

Required

The price in USD. This becomes the Fanvue PPV price when the message is sent. The AI never negotiates, discounts, or changes it. Leave it blank or set 0 to send the content free.

Media

Required

The Fanvue media UUIDs linked to this template. These are the actual files behind the paywall. You connect media from your Fanvue library when creating the template.

Folders

Optional

Group templates into a named set — "Free teasers", "Premium", "Custom-adjacent". A folder carries its own gating: a minimum or maximum fan spend, a folder that must be bought into first, or a tip that unlocks it. Folder names and descriptions go into the AI prompt, so keep the list short and meaningful (12 max).

Tags

Optional

Behavioural labels that tell the AI when and how to pitch this template rather than what it is. A starter set is created for you. 15 max.

Spend gating

Optional

A minimum and/or maximum lifetime spend for this template. Use it to keep premium content away from unproven fans, and to stop the AI offering a $9 set to someone who routinely unlocks at $40.

Pitch instructions

Optional

Optional guidance for the AI on how to sell this specific template. If left blank, the AI writes the pitch based on the description and current conversation context. Use this when you have a specific angle: "This is my best seller — lead with the exclusivity angle", or "Mention it's only available for a limited time".

Teaser text

Optional

Optional preview text that appears with the PPV lock in the Fanvue message. If left blank, the AI writes teaser text based on the description. Write your own if you want a specific line that always runs with this content.

How the AI selects templates

Before generating a reply, the AI receives the full list of your active templates with their names, prices, descriptions, and teaser text. It also receives a list of templates the fan has already purchased (which it must never re-pitch) and a list of templates already pitched in the current conversation session.

The AI then assesses whether there is a genuine PPV opening in the conversation — is the fan expressing desire, curiosity, or interest in something a template could satisfy? If yes, it selects the most contextually appropriate template and writes a pitch in your voice.

If a PPV pitch is being made, the second message (REPLY_2) is suppressed — the PPV message itself is the single send.

Pitch quality depends on description quality

Vague descriptions like "hot video" give the AI very little to work with when deciding which template fits a specific conversation. Specific descriptions like "60s video, outdoor shower, full nude, soft lighting" let the AI make a genuinely contextual pitch rather than a generic one.

Active template limits

Only active templates count against your plan: 5 on Free, 15 on Starter, 30 on Pro, 50 on Elite. Inactive templates are unlimited on every plan, so a large library is fine — you just choose which slice of it is live.

Why there is a cap at all

Every active template is read by the AI on every single reply. The cap is a prompt budget, not a paywall: an oversized active library makes each pitch worse, not better, because the AI has more to sift through and less room for the conversation itself. Curate the active set to what actually sells and rotate the rest in.

Pitch rules baked into autopilot

These defaults apply regardless of your approach. Starter & above plans can rewrite them (up to 3,500 characters).

  • Read the fan first — spend history and relationship depth decide which template goes out and when. Never open with premium-priced content on an unproven fan
  • Gate the pitch — warmth alone is not a signal. Genuine curiosity about content, or real sexual tension, is what opens the door
  • One clean pitch — make the offer, then drop it. At most once per session unless the fan is clearly pulling for more
  • Rejection is a full stop — if a fan shuts it down, PPV does not come back that session no matter how warm it gets
  • Match the theme, not just the price — lean toward what this fan has shown he is into
  • No free content, ever — no discounts, no exceptions, no "just this once", not even teasingly
  • No re-pitching purchased content — the AI checks the fan's purchase history and skips already-sold templates

Purchase tracking

When a fan purchases PPV content sent by FanWake, the template is logged against their fan record automatically. The AI will never pitch that template to them again.

For content the fan purchased before you started using FanWake (or through manual sends), you can manually mark templates as purchased in the fan's drawer on the Fans page. This prevents the AI from pitching something the fan already owns.