Re-engagement
Re-engagement (RE) is FanWake's proactive outbound system. Unlike autopilot, which waits for fans to message you, RE sends messages to fans who have gone quiet — or who have never messaged at all.
Watch a silent fan get brought back
How re-engagement works
RE runs on a scheduled basis. It identifies fans who match your criteria (inactive for long enough, within your max fan age setting, not already in an active RE cycle) and sends them a message. The AI writes each message in your persona and can attach teaser media from your RE media library.
When a fan replies to a RE message, autopilot takes over immediately to handle the conversation. The fan is marked as "Awakened."
RE is not a blast
RE sends to one fan at a time, spread across your configured batch size and wait time. It is designed to look like genuine individual messages, not a broadcast. Fans do not know they are receiving an outbound sequence.
Message schedule
A cycle is 1 to 4 messages, 3 by default. Each one only goes out if the fan still hasn't replied. The gaps after the first message are fixed:
| Message | Timing | Notes |
|---|---|---|
| Attempt 1 | After your silence threshold | Anywhere from 12 hours to 14 days — you choose |
| Attempt 2 | +7 days after Attempt 1 | Only if the fan hasn't replied |
| Attempt 3 | +12 days after Attempt 2 | The last message on the default setting |
| Attempt 4 | +17 days after Attempt 3 | Only if you set messages per fan to 4 |
If a fan replies at any point, the cycle ends and autopilot takes over. If the fan doesn't reply to any message in the cycle, it is marked "Completed."
After a completed cycle, the fan can be entered into a new RE cycle after the "interval" you set — this is the wait before a fan can be re-engaged again. The interval only applies if the fan replied during the previous cycle. Fans who never replied can be entered into a new cycle sooner.
Configuration settings
Messages per fan
1, 2, 3 (default), or 4How many times to reach out before giving up on a fan. The schedule above shows when each one lands.
Silence before first message
12h, 1, 2, 3, 5, 7, 10, or 14 daysHow long a fan must be quiet before re-engagement steps in. 2 days is the default — long enough that the message doesn't read as a follow-up to a conversation that just happened, short enough to catch the fan before they forget you.
Re-engage quiet fans every
7, 14, 30, 60 (default) days, or NeverHow long to wait before a fan can start a new cycle. It only applies to fans who replied during the previous cycle — fans who never responded are not re-queued. "Never" means one cycle per fan, no repeats.
Only target fans active within
30, 60, 90, 180 days, or No limit (default)Skip fans with no activity beyond this window. Prevents spending messages on subscribers who haven't opened Fanvue in months. Set to 30 days, a fan last seen 31 days ago is excluded.
Batch size
1–5 (Free), 1–20 (Starter), 1–50 (Pro), 1–100 (Elite)How many fans to attempt per run. The engine runs every 2 hours — this controls how many go out per batch, spread by the wait time between each.
Wait between sends
Set in secondsThe delay between individual RE messages within a batch. Helps prevent the appearance of a blast send.
Sending hours
Starter & aboveRestrict outbound messages to a window of the day. Useful when your persona has a plausible timezone and 4am messages would break it.
Message fans with no chat history
Off by defaultInclude subscribers who have never sent you a message. See "Send to empty chats" below.
Send to empty chats
By default, RE only reaches fans who have previously messaged you and then gone quiet. When you enable "Send to empty chats," RE also includes fans who have never sent you a message at all — subscribers with an empty chat thread.
This makes RE function as a welcome message substitute. New subscribers who don't reply to Fanvue's native welcome message will eventually be picked up by RE and receive an outbound message from FanWake when they've been inactive long enough.
How to use this effectively
- →Set "days before first message" to 3–5 days — enough for a fan to settle in before receiving an outbound message
- →Use a RE strategy and teaser media that works as a cold opener, not a "you went quiet" message
- →The first RE message to an empty-chat fan is the first message they receive from FanWake — make it count
RE message strategies
The RE strategy controls the tone and approach of the outbound messages. Each strategy produces a different kind of message — choose the one that fits your persona and the fan relationship stage.
Natural reconnect
Casual, low-pressure message that feels like a genuine check-in. "Hey, haven't heard from you in a bit" energy. Works for most fan types.
Curiosity hook
Opens with a teaser or question designed to spark curiosity. Creates a pull without pressure. Works well for fans who respond to intrigue.
Warm tease
Combines warmth with a light suggestive element. Good for Sensual and Flirty personas and fans who previously engaged at that register.
Direct
Clear and to the point. Less emotional texture, more of a "here's what I have" approach. Can feel abrupt for cold fans but works well for fans who prefer a direct style.
Custom RE prompt
Starter & above plans can write a custom RE prompt (up to 1,500 characters) that overrides the built-in strategy. Use this for specific scripted approaches or highly niche fan dynamics.
RE teaser media library
On Starter & above you can attach free teaser media to RE messages — photos or short videos sent unlocked (not behind a paywall) to spark engagement. This is separate from your PPV templates.
Each media item in the RE library has a description. The AI uses these descriptions to choose which media to attach based on the context of the message it's writing. It also tracks what it has already sent to each fan and avoids repeating the same teaser.
Teaser vs PPV
RE teaser media is always free. It is a hook to get the fan to reply — the monetisation happens in the follow-up autopilot conversation via PPV pitch. Do not put your best paid content in the RE teaser library.
RE approval mode
RE has its own approval mode, separate from autopilot. You can have autopilot on auto-send while reviewing RE messages manually, or vice versa.
Available modes are the same as autopilot — manual, threshold, and auto — and all three are on every plan. RE drafts appear in the same review queue as autopilot drafts, labelled with the fan's RE stage and how long they have been inactive.
Re-engagement starts switched off on a new account and stays off until you turn it on. It writes to real fans who never asked to hear from you, so it is never enabled on your behalf.