Re-engagement
Re-engagement (RE) is FanWake's proactive outbound system. Unlike autopilot, which waits for fans to message you, RE sends messages to fans who have gone quiet — or who have never messaged at all.
How re-engagement works
RE runs on a scheduled basis. It identifies fans who match your criteria (inactive for long enough, within your max fan age setting, not already in an active RE cycle) and sends them a message. The AI writes each message in your persona and can attach teaser media from your RE media library.
When a fan replies to a RE message, autopilot takes over immediately to handle the conversation. The fan is marked as "Awakened."
RE is not a blast
RE sends to one fan at a time, spread across your configured batch size and wait time. It is designed to look like genuine individual messages, not a broadcast. Fans do not know they are receiving an outbound sequence.
Message schedule
Each RE cycle consists of up to 3 messages sent over time. The schedule is:
| Message | Timing | Notes |
|---|---|---|
| Attempt 1 | After "days before first" of inactivity | 3, 5, or 7 days — you choose |
| Attempt 2 | +7 days after Attempt 1 | Only if fan hasn't replied |
| Attempt 3 | +12 days after Attempt 2 | Final message in the cycle |
If a fan replies at any point, the cycle ends and autopilot takes over. If the fan doesn't reply to any of the 3 messages, the cycle is marked "Completed."
After a completed cycle, the fan can be entered into a new RE cycle after the "interval" you set — this is the wait before a fan can be re-engaged again. The interval only applies if the fan replied during the previous cycle. Fans who never replied can be entered into a new cycle sooner.
Configuration settings
Days before first message
3, 5, or 7 daysHow long a fan must be inactive before RE reaches out. 5 days is the default — long enough that the message doesn't feel like a follow-up to a recent conversation, short enough to catch fans before they forget you.
Interval (re-engagement cooldown)
7, 14, 30, 60 days, or NeverAfter a fan completes a full RE cycle AND replied, how long to wait before starting a new RE cycle for them. Set longer if you don't want to over-message engaged fans. "Never" means each fan gets one RE cycle total.
Max fan age
30, 60, 90, 180 days, or No limitOnly re-engage fans who were last active within this period. Prevents wasting messages on subscribers who haven't been active in months. If set to 30 days, a fan who hasn't been on Fanvue in 31 days won't be included.
Batch size
1–5 (Free), 1–20 (Starter), 1–50 (Pro), 1–100 (Elite)How many fans to attempt to re-engage per run. RE runs periodically — this controls how many go out per batch, spread by the wait time between each.
Wait between sends
Set in secondsThe delay between individual RE messages within a batch. Helps prevent the appearance of a blast send.
Send to empty chats
By default, RE only reaches fans who have previously messaged you and then gone quiet. When you enable "Send to empty chats," RE also includes fans who have never sent you a message at all — subscribers with an empty chat thread.
This makes RE function as a welcome message substitute. New subscribers who don't reply to Fanvue's native welcome message will eventually be picked up by RE and receive an outbound message from FanWake when they've been inactive long enough.
How to use this effectively
- →Set "days before first message" to 3–5 days — enough for a fan to settle in before receiving an outbound message
- →Use a RE strategy and teaser media that works as a cold opener, not a "you went quiet" message
- →The first RE message to an empty-chat fan is the first message they receive from FanWake — make it count
RE message strategies
The RE strategy controls the tone and approach of the outbound messages. Each strategy produces a different kind of message — choose the one that fits your persona and the fan relationship stage.
Natural reconnect
Casual, low-pressure message that feels like a genuine check-in. "Hey, haven't heard from you in a bit" energy. Works for most fan types.
Curiosity hook
Opens with a teaser or question designed to spark curiosity. Creates a pull without pressure. Works well for fans who respond to intrigue.
Warm tease
Combines warmth with a light suggestive element. Good for Sensual and Flirty personas and fans who previously engaged at that register.
Direct
Clear and to the point. Less emotional texture, more of a "here's what I have" approach. Can feel abrupt for cold fans but works well for fans who prefer a direct style.
Custom RE prompt
Starter & above plans can write a custom RE prompt (up to 1,500 characters) that overrides the built-in strategy. Use this for specific scripted approaches or highly niche fan dynamics.
RE teaser media library
You can attach free teaser media to RE messages — photos or short videos that are sent unlocked (not behind a paywall) to spark engagement. This is separate from your PPV templates.
Each media item in the RE library has a description. The AI uses these descriptions to choose which media to attach based on the context of the message it's writing. It also tracks what it has already sent to each fan and avoids repeating the same teaser.
Teaser vs PPV
RE teaser media is always free. It is a hook to get the fan to reply — the monetisation happens in the follow-up autopilot conversation via PPV pitch. Do not put your best paid content in the RE teaser library.
RE approval mode
RE has its own approval mode, separate from autopilot. You can have autopilot on auto-send while reviewing RE messages manually, or vice versa.
Available modes are the same as autopilot: manual, threshold (Starter & above), auto (Starter & above). RE drafts appear in the same review queue as autopilot drafts and are clearly labelled with the fan's RE stage (Attempt 1, 2, or 3) and inactivity period.